Go-To-Market: Designed and implemented a SaaS GTM model integrating Sales, Marketing, and Customer Success to drive scalable international growth. Accelerated revenue through value-based sales focused on defined ICPs, improving conversion and shortening sales cycles.
Commercial Strategy Execution: Implemented unified processes and shared technologies to enable a single global sales strategy, localized across six markets in Europe and Asia. Supported by the introduction of a customer-centric sales methodology, certifying 100+ professionals and embedding structured pipeline management within CRM systems.
Customer Segmentation: Delivered a segmentation quadrant model mapping customer and product complexity against revenue potential, providing a framework for account prioritization and Customer Success focus. Supported by tailored playbooks, it enabled targeted engagement and improved retention, expansion, and lifetime value.
Customer Journey Mapping: Defined end-to-end SaaS buyer and customer journeys across Marketing, Sales, and Customer Success, identifying friction points from awareness to expansion and value gaps. Implemented initiatives to improve conversion, accelerate onboarding, and increase retention and NRR.
Marketing Automation: Built an integrated lead generation and scoring framework across HubSpot, Dynamics, and Salesforce, enabling automated qualification and prioritization of leads based on engagement and revenue potential. Enhanced pipeline visibility, conversion efficiency, and sales–marketing alignment.
Digital Transformation: Led the transition of a traditional industrial manufacturer from relationship-based sales to a data-driven operating model. Implemented digital customer experience frameworks with e-commerce, analytics, and circular economy initiatives to replicate personal engagement online.
Mergers and Acquisitions: Managed full M&A processes from strategic preparation to post-merger integration, ensuring commercial and operational alignment. Directed successful exits and integrations of SaaS businesses to expand product portfolios, market reach, and growth capacity.
Career
2025 – now | ZILLION Consulting Group
2023 - 2024 | BASE life science, VP and Consultant
2022 - 2023 | Anthill Technologies, General Manager
2021 - 2022 | Alfapeople Nordics, General Manager
2018 - 2021 | Agnitio, Chief Executive Officer
2014 - 2017 | APSIS, Chief Sales Officer
2008 - 2014 | NetNames, Director of Sales
2002 - 2008 | Kinnarps, Head of Market
Education
Graduate Diploma Business Admin. (HD), CBS
Certified coach (COU), Probana
Experience
Business, Process and Digital Transformation: Expert
Commercial Strategies and Execution:Expert
Customer Experience: Expert.
Sales Training and Operations: Expert.
CRM & Digital Marketing: Expert
Change Management: Expert
Stakeholder Management: Expert
Program and project management: Expert
Leadership Excellence: Expert
Mergers and Acquisitions: Substantial experience
Skills
Languages: Danish, English, German
Tech: AI, BI, Marketing Automation, CRM, PSA.
International: Nordics, US, UK, DACH, Brazil, Hong Kong, Singapore.
Don’t hesitate to contact us any time
We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.
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