Adrian Mandrup

Relevant project highlights

New business development Scoping, structuring and building a new digital business area from start up to significant annual turnover. (strategy, planning, overall business model structure, strategic partner identification & negotiation, commercial deal structures, new organisational ways of working, organisational setup). P/L responsibility.
New product development: Streaming channel (idea generation, strategy, tactical planning, product structure, securing new distribution partners, launch & execution). P/L responsibility.
Transformation to improve business outcome: Detailed analysis of input & output, focus on high achieving commercial outputs, elimination of low yielding components. (sales growth, new cost model, renegotiation of commercial foundation, change of organisational competences, improved workflows and new marketing investment strategies). P/L responsibility.
Partnership development: Building mutual beneficial commercial partnerships with industry leading local, regional and global businesses/brands – strategic fit, negotiation of long term deals, expansion of partnership to cover multiple areas. P/L responsibility.
Sales performance improvement: Connecting effort-effect-goals. Implementing structural goal focus process to effectively drive time spend on low output activities towards the activities that drive most value. (time/activity management, strong links between individual and overall goals, metrics that drives behaviour) P/L responsibility.
Business model innovation: Driving value creation through business transition from legacy to digital. (commercial market position, revenue model, organisational structure, cost model, technologies, dependencies). P/L responsibility.
Changing organisational capabilities: Changing and adjusting organizational capabilities needed to adapt to identified changes in the business environment (digital transformation): (gap analysis, identification of capabilities and competencies needed, new skill sets education for existing employees, bringing in new talents to speed up market fit and change of mindsets).

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Relevant project highlights

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