Adrian Mandrup

Relevant project highlights

New business development Scoping, structuring and building a new digital business area from start up to significant annual turnover. (strategy, planning, overall business model structure, strategic partner identification & negotiation, commercial deal structures, new organisational ways of working, organisational setup). P/L responsibility.
New product development: Streaming channel (idea generation, strategy, tactical planning, product structure, securing new distribution partners, launch & execution). P/L responsibility.
Transformation to improve business outcome: Detailed analysis of input & output, focus on high achieving commercial outputs, elimination of low yielding components. (sales growth, new cost model, renegotiation of commercial foundation, change of organisational competences, improved workflows and new marketing investment strategies). P/L responsibility.
Partnership development: Building mutual beneficial commercial partnerships with industry leading local, regional and global businesses/brands – strategic fit, negotiation of long term deals, expansion of partnership to cover multiple areas. P/L responsibility.
Sales performance improvement: Connecting effort-effect-goals. Implementing structural goal focus process to effectively drive time spend on low output activities towards the activities that drive most value. (time/activity management, strong links between individual and overall goals, metrics that drives behaviour) P/L responsibility.
Business model innovation: Driving value creation through business transition from legacy to digital. (commercial market position, revenue model, organisational structure, cost model, technologies, dependencies). P/L responsibility.
Changing organisational capabilities: Changing and adjusting organizational capabilities needed to adapt to identified changes in the business environment (digital transformation): (gap analysis, identification of capabilities and competencies needed, new skill sets education for existing employees, bringing in new talents to speed up market fit and change of mindsets).

Gandhi: "Be The Change You Want To See In The World” W. Edwards Deming: “Without data, you’re just another person with an opinion” Tom Peters: “The Marketplace is so demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time. It also demands we empower everyone to constantly take initiatives. It turns out stories are a – if not the – leadership answer to both issues” Gandhi: "Be The Change You Want To See In The World” Socrates: “The secret of change is to focus all your energy, not on fighting the old, but on building the new” Tom Peters: “The Marketplace is so demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time. It also demands we empower everyone to constantly take initiatives. It turns out stories are a – if not the – leadership answer to both issues” Henry Ford: “Coming together is the beginning, staying together is progress, and working together is success” Steve Jobs: “Innovation is saying no to a thousand things” W. Edwards Deming: “Without data, you’re just another person with an opinion” Mahatma Gandhi: “Happiness is when what you think, what you say, and what you do is in harmony” Socrates: “The secret of change is to focus all your energy, not on fighting the old, but on building the new” Mark Hurd: "AI and its offshoot, machine learning, will be a foundational tool for creating social good as well as business success" Bob Parsons: “Anything that is measured and watched, improves” Fujio Cho: “We get brilliant results from average people managing brilliant processes – while our competitors get average or worse results from brilliant people managing broken processes” Jeff Daly: "Two monologues do not make a dialogue" Robert Collier: “Success is the sum of small efforts – repeated day in and day out.” Fujio Cho: “We get brilliant results from average people managing brilliant processes – while our competitors get average or worse results from brilliant people managing broken processes” Morihei Ueshiba: "Life Is Growth. If We Stop Growing, Technically And Spiritually, We Are As Good As Dead" Steve Jobs: “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do” Peter Drucker: “Accept the fact that we will have to treat almost anybody as a volunteer” Mark Hurd: "AI and its offshoot, machine learning, will be a foundational tool for creating social good as well as business success" Charles Darwin: “It’s not the strongest of the species that survives, nor the most intelligent, but the ones most responsive to change” Sam Walton: “The goal as a company is to have customer service that is not just the best but legendary” Fujio Cho: “We get brilliant results from average people managing brilliant processes – while our competitors get average or worse results from brilliant people managing broken processes” Edewede Oriwoh: "The Internet of Things is not a concept; it is a network, the true technology-enabled network of all networks" Dave Waters: “Deep learning will revolutionize supply chain automation” Jack Welch: “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others” Bruce Schneier: "The internet is no longer a web that we connect to. Instead, it’s a computerized, networked, and interconnected world that we live in. This is the future, and what we’re calling the Internet of Things" Dwight D. Eisenhower: “Planning is everything. the plan is nothing” Jeff Daly: "Two monologues do not make a dialogue" Henry Ford: “If you think of standardization as the best that you know today, but which is to be improved tomorrow; you get somewhere” Taiichi Ohno: “Standards should not be forced down from above but rather set by the production workers themselves” Caterina Fake: “So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard” Steve Jobs: “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do” Marissa Mayer: “Geeks are people who love something so much that all the details matter” Benjamin Franklin: “Well done is better than well said” Winston Churchill: “Let our advance worrying become advance thinking and planning” Mark Hurd: "AI and its offshoot, machine learning, will be a foundational tool for creating social good as well as business success" Wade Boggs: “A positive attitude causes a chain reaction of positive thoughts, events, and outcomes. It is a catalyst, and it sparks extraordinary results” Aristotle: “We are what we repeatedly do. Excellence then, is not an act, but a habit” Steve Jobs: “Innovation is saying no to a thousand things” Tom Peters: “The Marketplace is so demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time. It also demands we empower everyone to constantly take initiatives. It turns out stories are a – if not the – leadership answer to both issues” W. Edwards Deming: “Without data, you’re just another person with an opinion” Steve Jobs: “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do” Sam Walton: “The goal as a company is to have customer service that is not just the best but legendary” Theo Gold: “You cannot become stronger without resistance”

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