Martin Jæpelt Nyborg

WS Audiology

Widex

Coloplast

Ørsted

TDC

Nordic Capital

Ontex

Vestas

PFA

Saferoad

IC Group

Designing and setting up a new business unit. Market assessment, value proposition, go-to-market strategy, commercial partnerships
Commercial due diligence
Growth strategy for business unit
Turnaround plan for sales affiliate
Global strategy for business unit Development of new brand and subsequent consolidation of large number of legacy brands
Process for marketing strategy development and deployment
Development of strategy and sales & marketing toolbox for new market segment
Design and implementation of global marketing cost efficiency program
Development of group wide digital acceleration strategy
Design and setup of organization for digital innovation and solution development
Design of new digital B2B experience. Design of digital solutions, digital innovation
Design and implementation of AI based tool for sales support
Large international company: Group strategy
Large industrial company: Market assessment and go-to-market for new business area
Private equity: Various commercial due diligences
Large telco: Marketing cost mapping
Fashion company: Brand reposition
Fashion company: Turn around and cost-out plan
Industrial company: Support for implementation of operations strategy
Utility company: Procurement optimization
Financial services company: Process optimization

2023 – | ZILLION Consulting Group, Associate Partner

2014 - 2023 | WS Audiology (Widex)

2022-2023 | Director Marketing Planning

2020-2022 | Director Global Field Marketing

2018-2020 | Director Digital Transformation and Innovation

2017-2018 | Head of new business unit

2014-2017 | Business Development & Strategy Manager

2011 - 2014 | Bain, Strategy Consultant

2007 – 2011 | Coloplast, Supply Chain Manager

Commercial and corporate strategy - Corporate strategy, - Growth Strategy, - Go-to-market strategy and planning, -Value proposition development.

Innovation of digital products and services - Opportunity mapping, - Concept developement.

Marketing excellence - Marketing planning, - Marketing efficiency, - Global execution, - Change management, - Leadership.