Morten Thorsen

Mac Baren International

Rynkeby Foods

Jacobs Douve Egberts

JTI International

Various

Global and domestic sales & marketing strategies
Portfolio Optimization Projects
Sales Excellence programs and training
Key Account Excellence Programs
Development and Implementation of a Revenue Growth Management Framework
International Pricing Strategy across global markets
Enhanced Business Intelligence Reporting Framework Development
Design and Implementation of a New Product Development (NPD) Processes
Private Label Portfolio Optimization
Creation of Account Plans, Joint Business Planning, and Scorecards
Evaluation and Optimization of Trade Term Architecture
Development of Comprehensive Pricing Strategy Frameworks for Retail, Out-of-Home (OOH), and Business-to-Government (B2G) Segments
Implementation of Tailored Pricing Strategies for Business-to-Business (B2B) and Business-to-Government (B2G) Markets
Creation and Implementation of Governance Models for Pricing Strategies
Tender Management Efficiency Improvement for B2B and B2G
Customer Retention Project
Cross-Sales Portfolio Efficiency Project
Field Force Efficiency Enhancement Project
CRM optimization and utilization
Market Expansion and Go-to-Market (GTM) / Route-to-Market (RTM) Strategy
Global Commercial Reporting Project
Development of Business Process Management and Governance Frameworks

2024 – Present | Zillion Consulting Group

2022 – Present | CEO, Lighthouze ApS

2022 – 2024 | CCO, Mac Baren International

2021 – 2022 | Sales Director, Rynkeby Foods

2020 – 2021 | CCO, Wet Wipe Schülke & Mayr

2018 – 2020 | Head of Sales, Jacobs Douve Egbert

2016 – 2018 | Sales Director, JTI International

2014 – 2015 | National Sales Manager, JTI