European heavy building materials distributor: Build and facilitated Go-2-Market strategy for the introduction of new branded and private label products into the Nordic market. In conjunction, developed 3-year Sourcing Strategies and portfolio plan for top 10 material groups.
Global medical company: Lead the product launch activities including Go-2-Market strategies, product positioning, market segmentation, pricing and reimbursement strategies, clinical medical marketing plan. Designed support function to support patient and doctors post sales for a new therapeutic area.
Global dental company: Lead the transformation of marketing and eCommerce organization into a digital and scalable best-in-class marketing function. Build and introduced eCommerce platform for direct selling to dentist and clinics. Introduced marketing automation and automation tech-stack for end-to-end lead generation and retention. Build the strongest Intraoral Scanner dental brand within Dental Industry
Global PC-hardware company: Developed growth strategies for a leading global manufacturer of 3D printers.
European Workwear company: Developed a sales excellence program for the Swedish and Norwegian market.
Post-merger-integration: Designed the post-merger integration plan and business case for two global pharma engineering companies.
Private equity: Multiple strategic due diligence engagements within the oil, forestry, and construction industry
Global shipping company: Lead the strategy process and transformation of the procurement function, e.g. development of 3 yr. business plans for procurement department and introduced several tools for virtual ideations and facilitation. Established and scaled-up consortia buying function for volume consolidation across companies and industries.
Global Biotech company: Lead the transformation of the procurement team by introduction of innovative sourcing levers (e.g. co-sourcing, supplier enabled innovation, make vs. buy, eAuctions) and productivity improvement (e.g. eRFx, offshoring, project portfolio management, category planning and strategy) and lead the development and introduction of the an app-based Buy & Travel Guide for easier purchasing and demand management.
European healthcare company: Lead the offshoring process of Account Payables, Account Receivables, Supply Planning and Master Data processes from Denmark to Lithuania.
Career
2022 – | ZILLION Consulting Group, Partner
2018 – 2022 | 3Shape
- Sr. Director & CMO, Global Marketing
- Director, Marketing & Commercial Excellence
2016 – 2018 | A.P. Moller-Maersk
- Director, CPO Office & Consortia Procurement.
- Director, Strategy & Transformation
2011 – 2016 | Novozymes
- Vice President & CPO, Sourcing, Novozymes
- Director, Sourcing, Novozymes
2007 – 2011 | Novo Nordisk
- Management Consultant, NN Consulting
- Sr. Project Manager, Global Marketing,
2005 – 2007 | Kearney, Management Consultant
2004 – 2005 | Rationel, Category Manager
Education
Leading Digital Marketing Strategies, Executive Education, INSEAD (2022)
Pharmaceutical Marketing, Open University, Copenhagen Business School (2007)
MSc Marketing & Business Administration, Arhus BSS (2003)
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