Strategy development, Commercial planning and execution. CxO advisory
Build a SaaS company from the ground up. Defined the product, target customers and go-to-market model. Created the business plan and raised mDKK 6 at a mDKK 50 pre-money valuation before launch. Hired the team and recruited the board. Took the business to mDKK 2,2 ARR
Took a newly launched local start-up to a significant regional player. Reporting to the board of directors. Fully digital business model. Grew the team from 25 to 75, the customer base from 4.000 to 38.000 and increased revenue 500%. Made a successful IPO on Nasdaq First North Copenhagen, raising mDKK 62,5 at a valuation of mDKK 250 within the first year of being in business.
Head of worldwide sales and marketing. Accountable for revenue growth, go-to-marked strategy and execution, brand building, and lead generation. Professionalized the international sales organization and launched sales teams in 6 new markets including the US. Build the sales and marketing capacity to secure a successful exit.
Managed all aspects of the commercial launch of Better Place’s solution in Denmark. Member of the leadership team in Denmark and globally. Hired and build the initial strong team of 20 people across sales and marketing. Established a brand-new business including a go-to-market strategy, partner ecosystem, and own concept store.
Build and managed the Unified Communications business in EMEA as a new business for Microsoft, including hiring of a 20-person team across 10 countries, and going from basically no revenue to mUSD 32 within 18 months. Lived in the UK and reported to Microsoft Corp
Managed all Microsoft business in the Baltic region. Deeply involved in business planning as well as running the daily business. Transformed the organization from price promotion focused to customer and partner centric. Successfully managed growth from one regional office with 20 people to 3 subsidiaries with 50 people. Revenue growth from mUSD 22 to mUSD 39 in 2 years. Lived in Latvia
Build 4 new business units (OEMs, Developers, ISVs, Hosting partners and Telcos) including development and execution of go-to-market strategies. Recruiting, onboarding and development of teams. Creation of partner eco-systems . Launched several products (incl. Windows95 and SQL Server).
Career
2024 – | ZILLION Consulting Group
2023 – | CompuSoft, Board member
2022 - | Impact People, Chairman of the Board
2019 – 2021 | Mugato, CEO and Co-founder
2017 – 2019 | GreenMobility, CEO
2013 – 2017 | Bytelab, Board member
2013 – 2016 | SMS Passcode, CCO
2009 – 2012 | Better Place Denmark, CCO
2004 – 2009 | Microsoft, Senior Director Unified Communications, EMEA
2002 – 2004 | Microsoft Baltic, General Manager
1994 – 2001 | Microsoft Denmark, Different leadership roles
Education
Board Education, Danish Technical University (2022)
Doing business Strategy @Microsoft, Wharton, University of Pennsylvania (2004)
MSc in Business Administration & Computer Science, Copenhagen Business School (1993)
Experience
Commercial management: Expert.
Business & Commercial Strategy:Substantial experience.
Effective leadership: Expert.
Growth Strategy: Expert
Sales Operations: Expert.
Internationalization & Go-To-Market: Expert
Digital strategy: Substantial experience.
Digitalization & Digital transformation:
Substantial experience.
CxO and Board advisor : Substantial experience.
Skills
Languages: Danish, English
International: Scandinavia, Baltic Region, UK, EMEA, USA
Don’t hesitate to contact us any time
We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.
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