
Competencies
Where Mads is strongest.
- Strategy ExecutionExpert
- PMO & Portfolio ManagementExpert
- Digital TransformationExpert
- Business TransformationExpert
- Project & Programme ManagementExpert
- Org. Dev & Team leadershipExpert
- Executive AdvisoryExpert
- Process optimization & AutomationSubstantial experience
- M&A / PMISubstantial experience
Clients
VELUXNovo NordiskEgmontISSLOGSTOR
Relevant project highlights
- 01Global building products manufacturer: Established a team of strategic business relationship managers defining the digital roadmap for all business areas, with a standardised project intake process and portfolio management office. Fewer and better IT projects delivering business value
- 02Global pharmaceutical company: Established a strategy execution team for key initiatives across early R&D in multiple countries, including process mapping and automation to cut research lead times significantly
- 03Nordic media group: Led an end-to-end finance automation project. 80% of back-office finance processes automated
- 04Nordic media group: Defined and implemented a cross-border programme standardising key business processes across 20 markets with a common content management system. Significant time and content cost savings
- 05Nordic media group: Headed a post-merger integration team capturing synergies from the merger of two business divisions
- 06Nordic media group: Established a strategy execution team, from executive buy-in and operating model to recruitment and management. A high-performing team delivering critical projects across the business
- 07Global facility services company: Established and ran a strategic PMO overseeing the executive committee's portfolio of optimisation and business development projects
- 08International pipe systems manufacturer: Executive advisor to the CEO on market entry in China, from business case to implementation of a production facility and sales offices. Production blueprint and sales office successfully established
- 09International pipe systems manufacturer: Established a strategy execution PMO overseeing optimisation, cost-out and efficiency programmes. Significantly improved efficiency in core business processes
Career
- 2025 –ZILLION Consulting Group
- 2024 – 2025VELUX, Director, Strategic Project Execution, IT
- 2023 – 2024Novo Nordisk, Director Strategy Execution
- 2013 – 2023Egmont, Head of Transformation
- 2008 – 2013Strategic Advisor & Project Execution ISS/Ministry of Finance/Logstor/Hein, Degn & Partners
- 2003 – 2008Dansk Industri, Business Development Consultant & Executive Assistant
Education
- IMD, Top Mgt. Program (2024)
- AVT, Exec. Certificate in Digital Mgt. (2020) (Harvard/INSEAD)
- Certified Mgr., RPA (2019)
- Prince2 Certification (2018)
- Stanford University, Advanced Project Mgt. Certificate (2012)
- MSc in Scient. Pol, University of Copenhagen (2004)
Skills
- Languages
- Danish, English, Swedish, Norwegian, German
- International
- Sweden, Norway, Finland, Germany, Eastern Europe, US, UK, Asia




