
Thomas Neergaard Jacobsen
Associate Partner
Gentofte
Clients
GN HearingALKMiCARAtos MedicalTelcoYousee - TDC Brands
Relevant project highlights
- 01International hearing aid manufacturer: Digital strategy and operating model: a digital capability maturity analysis across channels and markets led to a strategic project portfolio and roadmap aligned across local and global management. Prioritised initiatives ready for execution. Project manager
- 02Danish pharmaceutical company: Digital patient journey analysis surveying online behaviour, needs and competition. Structured recommendations for digital strategy development
- 03Automotive technology start-up: Customer engagement and commerce platform-as-a-service: business development, go-to-market and sales execution. +60% engagement score and +10% uplift in combined online and retail sales. Co-founder, product owner & business consultant
- 04International medical device company: Salesforce CRM implementation as part of a patient-centric transformation. Roll-out and new ways of working adopted across 15 markets within one year. Project manager
- 05Telecom company: Commercial impact analytics model to optimise the customer, product and pricing mix in a product simplification initiative. Customers migrated to a new portfolio with minimal impact on revenue and churn. Project manager
- 06Automotive importer: Re-prioritised the strategic project portfolio based on a capability maturity analysis and value case, and implemented a new project governance model. 20% fewer projects, focusing resources on the most impactful. Executive advisor
- 07Danish telecom company: Agentic AI MVP streamlining and automating the business transformation process from ideation to implementation. Less manual work, more consistent quality and shorter waiting times. Senior consultant
Career
- 2024 –TNJ Consulting Co., Executive Advisor
- 2023 – 2024Ipsos Strategy3, Country Manager
- 2020 – 2023Capgemini Management Consulting, Lead, Customer First Consulting, and practice lead, Digital Customer Experience
- 2015 – 2020MiCAR, Co-founder
- 2014 – 2015Kunde & Co., Group Account Director, Digital CX
- 2010 – 2014Accenture Management Consulting, Practice Lead, Customer & Markets
- 2008 – 2010TNJ Consulting Co., Executive Advisor
- 2006 – 2008Software People/PeopleGroup, Partner & Director, Business Consulting
- 2004 – 2005Momento Consulting, Senior Consultant
- 1997 – 2004IBM Consulting, Nordic Offering Lead, CRM Strategy / Management Consultant, Strategy & Change
Education
- B.Sc. & M.Sc. Business Administration and Economics, Aarhus School of Business / Copenhagen Business School
- MIT Sloan School of Management, AI: Implications for Business Strategy
- Accenture, Senior Manager Training Program, Chicago
- IBM, Business Transformation Certification Program, Brussels & New York




