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Portrait of Thomas Neergaard Jacobsen

Thomas Neergaard Jacobsen

Associate Partner

Gentofte

Commercial ExcellenceAI & Digitalization
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ClientsHighlightsCareerEducation

Clients

GN HearingALKMiCARAtos MedicalTelcoYousee - TDC Brands

Relevant project highlights

  1. 01International hearing aid manufacturer: Digital strategy and operating model: a digital capability maturity analysis across channels and markets led to a strategic project portfolio and roadmap aligned across local and global management. Prioritised initiatives ready for execution. Project manager
  2. 02Danish pharmaceutical company: Digital patient journey analysis surveying online behaviour, needs and competition. Structured recommendations for digital strategy development
  3. 03Automotive technology start-up: Customer engagement and commerce platform-as-a-service: business development, go-to-market and sales execution. +60% engagement score and +10% uplift in combined online and retail sales. Co-founder, product owner & business consultant
  4. 04International medical device company: Salesforce CRM implementation as part of a patient-centric transformation. Roll-out and new ways of working adopted across 15 markets within one year. Project manager
  5. 05Telecom company: Commercial impact analytics model to optimise the customer, product and pricing mix in a product simplification initiative. Customers migrated to a new portfolio with minimal impact on revenue and churn. Project manager
  6. 06Automotive importer: Re-prioritised the strategic project portfolio based on a capability maturity analysis and value case, and implemented a new project governance model. 20% fewer projects, focusing resources on the most impactful. Executive advisor
  7. 07Danish telecom company: Agentic AI MVP streamlining and automating the business transformation process from ideation to implementation. Less manual work, more consistent quality and shorter waiting times. Senior consultant

Career

  1. 2024 –TNJ Consulting Co., Executive Advisor
  2. 2023 – 2024Ipsos Strategy3, Country Manager
  3. 2020 – 2023Capgemini Management Consulting, Lead, Customer First Consulting, and practice lead, Digital Customer Experience
  4. 2015 – 2020MiCAR, Co-founder
  5. 2014 – 2015Kunde & Co., Group Account Director, Digital CX
  6. 2010 – 2014Accenture Management Consulting, Practice Lead, Customer & Markets
  7. 2008 – 2010TNJ Consulting Co., Executive Advisor
  8. 2006 – 2008Software People/PeopleGroup, Partner & Director, Business Consulting
  9. 2004 – 2005Momento Consulting, Senior Consultant
  10. 1997 – 2004IBM Consulting, Nordic Offering Lead, CRM Strategy / Management Consultant, Strategy & Change

Education

  • B.Sc. & M.Sc. Business Administration and Economics, Aarhus School of Business / Copenhagen Business School
  • MIT Sloan School of Management, AI: Implications for Business Strategy
  • Accenture, Senior Manager Training Program, Chicago
  • IBM, Business Transformation Certification Program, Brussels & New York
Portrait of Thomas Neergaard Jacobsen

Thomas Neergaard Jacobsen

Associate Partner

Email
neergaard@zcg.dk
Phone
+45 52 40 14 00
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Thomas Neergaard Jacobsen

Associate Partner

Gentofte · neergaard@zcg.dk · +45 52 40 14 00

linkedin.com/in/thomasneergaard

Customer and commercial excellence specialist using digital and AI to drive strategy, CRM, engagement and value realisation

Selected projects

  • International hearing aid manufacturer: Digital strategy and operating model: a digital capability maturity analysis across channels and markets led to a strategic project portfolio and roadmap aligned across local and global management. Prioritised initiatives ready for execution. Project manager
  • Danish pharmaceutical company: Digital patient journey analysis surveying online behaviour, needs and competition. Structured recommendations for digital strategy development
  • Automotive technology start-up: Customer engagement and commerce platform-as-a-service: business development, go-to-market and sales execution. +60% engagement score and +10% uplift in combined online and retail sales. Co-founder, product owner & business consultant
  • International medical device company: Salesforce CRM implementation as part of a patient-centric transformation. Roll-out and new ways of working adopted across 15 markets within one year. Project manager
  • Telecom company: Commercial impact analytics model to optimise the customer, product and pricing mix in a product simplification initiative. Customers migrated to a new portfolio with minimal impact on revenue and churn. Project manager
  • Automotive importer: Re-prioritised the strategic project portfolio based on a capability maturity analysis and value case, and implemented a new project governance model. 20% fewer projects, focusing resources on the most impactful. Executive advisor
  • Danish telecom company: Agentic AI MVP streamlining and automating the business transformation process from ideation to implementation. Less manual work, more consistent quality and shorter waiting times. Senior consultant

Career

  • 2024 –TNJ Consulting Co., Executive Advisor
  • 2023 – 2024Ipsos Strategy3, Country Manager
  • 2020 – 2023Capgemini Management Consulting, Lead, Customer First Consulting, and practice lead, Digital Customer Experience
  • 2015 – 2020MiCAR, Co-founder
  • 2014 – 2015Kunde & Co., Group Account Director, Digital CX
  • 2010 – 2014Accenture Management Consulting, Practice Lead, Customer & Markets
  • 2008 – 2010TNJ Consulting Co., Executive Advisor
  • 2006 – 2008Software People/PeopleGroup, Partner & Director, Business Consulting
  • 2004 – 2005Momento Consulting, Senior Consultant
  • 1997 – 2004IBM Consulting, Nordic Offering Lead, CRM Strategy / Management Consultant, Strategy & Change

Education

  • B.Sc. & M.Sc. Business Administration and Economics, Aarhus School of Business / Copenhagen Business School
  • MIT Sloan School of Management, AI: Implications for Business Strategy
  • Accenture, Senior Manager Training Program, Chicago
  • IBM, Business Transformation Certification Program, Brussels & New York

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