Competencies
Where Moses is strongest.
- Information Management & Data ArchitectureExpert
- CRM & MarTech StrategyExpert
- Data Governance, MDM & GDPR/ConsentExpert
- Project & Programme ManagementExpert
- Digital TransformationExpert
- Process transformationsExpert
- Customer EngagementExpert
- Commercial & Vendor Management (RFP, SOW)Expert
- Product ManagementSubstantial experience
- Digital StrategySubstantial experience
- General Management & P&LSome experience
Clients
Novo NordiskBavarian NordicCoca-ColaDawn HealthALK-AbellóFerringGileadLEO PharmaPierre FabreLundbeckHealthcare data & technology companyBeiersdorfPANDORACodan / Trygg-HansaNordea Finans
Relevant project highlights
- 01Global pharmaceutical company: Strategic alignment and scoping of AI integration in the healthcare professional (HCP) portal, covering requirements, user journeys, dependencies and risks. Three-year business case for an HCP-facing AI assistant, presented as the flagship of the AI-enablement roadmap. Subject matter expert
- 02Global pharmaceutical company: Interim product owner, later product manager, for the global HCP web portal: clarified requirements, reduced scope and governed support processes and multi-region roll-out. Restored delivery momentum. Product owner / product manager
- 03Global pharmaceutical company: Support and operations assessment across 13 HCP portal and web-platform applications, covering ownership, ITIL roles and vendor support. Exposed the gaps behind a rising incident load and recommended a clear ownership model, formal support agreements and a dedicated product and operations team. Product manager
- 04Global pharmaceutical company: CIAM architecture modernisation strategy, moving from a legacy CMS-based identity model to a standards-based OAuth2/OIDC service layer spanning 60+ countries. Target architecture and formal design documentation delivered. Product manager
- 05Danish biotech company: Designed a tiered Customer 360 data architecture plus CIAM and consent-collection flows on Veeva CRM. Options let the business weigh MDM maturity against cost; consent flows backed by structured test cases. Advisor
- 06Global beverage company: Led a consent/GDPR customer identity and access management (CIAM) implementation. Project manager
- 07Digital health technology company: Built and ran the EMEA consultancy business with P&L and go-to-market ownership, and gave board-level input on scale-up and investment. Turned individual contributors into a structured consultancy, with a plan lifting utilisation targets from 50% to 70%. VP & general manager
- 08Global pharmaceutical company: Innovation portfolio governance for a regional affiliate, scoring 20+ digital health initiatives. Recommended consolidating 23 parallel workstreams into a prioritised roadmap. Engagement lead
- 09Global pharmaceutical company: Integration architecture for a Salesforce-based CRM roll-out across five global regions, including the Japan and China workstreams, notice and consent architecture and GDPR compliance tracking. Architect / subject matter expert
- 10Global pharmaceutical company: End-to-end customer master data management strategy: pre-analysis, TCO business case, vendor evaluation and integration approach. Vendor selected and taken through to proof of concept. Subject matter expert
- 11Global pharmaceutical company: Competitive vendor selection for a webinar and virtual events platform, plus solution architecture recommendations for the HCP portal. Tool decision and implementation scope agreed. Product owner / architect
- 12Global pharmaceutical company: Market excellence engagement with stakeholder interviews, content audit and operating model design, delivered to commercial leadership; also led a content management process optimisation programme. Subject matter expert / program manager
- 13International pharmaceutical company: Authored a major RFP response for a global CRM solution, including multi-entity CRM and expense integration architecture. Subject matter expert
- 14Global biopharmaceutical company: Scoped a four-week consent strategy for an all-digital product launch, covering consent capture, management and termination. Subject matter expert
- 15Danish pharmaceutical company: Omnichannel assessment and roadmap. Subject matter expert
- 16International pharmaceutical company: Assessment of the Salesforce CRM and marketing automation platform. Subject matter expert
- 17Danish pharmaceutical company: Veeva CRM support proposal as part of a customer relationship management assessment. Subject matter expert
- 18Healthcare data and technology company: Business case for marketing automation. Subject matter expert
- 19Global consumer goods company: Integration architecture between SAP and commercial systems, including EDI order mapping, MuleSoft/SAP architecture and order management workshops. Integration architect
- 20Global jewellery brand: Founded and scaled the global CRM function: two-year CRM strategy, recovery of a stalled implementation, in-house team plus outsourced delivery, and programme governance. Consumer base scaled substantially across 70+ markets. Manager to director
- 21Global jewellery brand: Vendor selection and contracting for a CIAM implementation replacing the e-store login. Delivered from August 2017 to March 2018. Senior manager, B2C CRM
- 22Global jewellery brand: Owned the full global MarTech stack (CRM, marketing cloud, AdTech, DAM, data lake, social) and implemented an advanced analytics platform. Led GDPR compliance across all digital channels. Director, marketing applications
- 23Global pharmaceutical company: Replaced an ungoverned external web platform with a single governed CMS across 100+ sites via RFP-led vendor selection, with a new governance model and SOP. Three migration waves completed in seven months; project risk score cut by around 60%; requirements workshop rated 4.5/5. Senior global project manager
- 24Global pharmaceutical company: Regional CRM go-live for the Australian affiliate with an offshore partner, including complex interfaces to local systems. IT project manager
- 25Global pharmaceutical company: Multi-country mobile CRM (iPad) roll-out across 20+ countries, coordinating two offshore vendors. IT project manager
- 26Global pharmaceutical company: Owned the data track of the global CRM requirement specification across all sales regions: data architecture and data quality. Data quality principles later rolled out across International Operations. Business / data analyst
- 27Global pharmaceutical company: CRM roll-out to the Russian sales force, leading a team across Denmark, Russia and India. Entire sales force mobilised and trained within six months; user satisfaction 4.2/5. Business / data analyst
- 28Nordic insurance company: First full-scale marketing automation implementation for the vendor in Denmark, aligning Danish IT with the Swedish business unit. Project manager
- 29Nordic financing company: Analytical CRM data mart (dimensional modelling) used to build customer retention models. Project manager
Career
- 2025 –ZILLION Consulting Group, Associate Partner
- 2022 –Self-Employed, Independent Advisor
- 2022 – 2022Dawn Health, VP & General Manager
- 2019 – 2022BASE Life Science, VP Marketing Technology
- 2018 – 2019PANDORA A/S, Director, Marketing Applications
- 2016 – 2018PANDORA A/S, Senior Manager, B2C CRM
- 2015 – 2016PANDORA A/S, Manager, CRM
- 2013 – 2015Novo Nordisk, Senior Global Project Manager
- 2010 – 2013Novo Nordisk, IT Project Manager
- 2007 – 2010Novo Nordisk, Advanced Business Analyst / Data Analyst
- 2002 – 2007SAS Institute, Senior Consultant / Consultant / Data Manager
Education
- MSc in Business Administration and Computer Science (cand.merc.dat), CBS (2005)
- BSc in Business Administration and Computer Science (HA.dat), CBS (2002)
- Certified: PMP (2012), SAFe Agilist (2019), MuleSoft Consultant (2020), Salesforce Marketing Cloud (2021), IQVIA/Salesforce OCE Sales and OCE Marketing (2019)
Skills
- Languages
- Danish, English, Swedish/Norwegian (working proficiency), German (oral)
- Systems
- Salesforce (OCE, Marketing Cloud), Veeva CRM / OneKey, MuleSoft, Adobe AEM, Adobe Campaign, Microsoft Dynamics CRM, Oracle Siebel CRM, Gigya CIAM, SAS (Marketing Automation, BI), SAP BW/BO
- International
- Argentina, Australia, Brazil, China, France, Germany, India, Japan, Korea, Poland, Russia, Spain, Sweden, Switzerland, Turkey, UAE, UK, USA
