Competencies
Where Ian is strongest.
- Commercial Strategy & TransformationExpert
- Business Development & Go-To-MarketExpert
- Revenue Growth & MonetizationExpert
- Strategic Partnerships & NegotiationExpert
- Digital & Platform Business ModelsExpert
- Strategy Execution & Executive Stakeholder MgmtExpert
- Due diligence, M&A, IntegrationSubstantial experience
- AI-enabled Commercial TransformationSubstantial experience
- Financial Modelling & Business CasesSubstantial experience
- International Commercial OperationsSubstantial experience
Clients
AI ImplementationStrategic Customer PartnershipsDigital Platform Growth, Customer JourneyOrganizational RestructuringSales/Marketing IntegrationAcquisition, Due DiligenceInvestment Model DesignConsumer DataSales Organization LeadershipRetail Strategy & PartnershipsManagement Consulting
Relevant project highlights
- 01Nordic media and entertainment company: Led prioritisation and implementation of AI initiatives, including AI-supported screenplay evaluation and decision-support tools, improving operational efficiency and investment quality
- 02Nordic media and entertainment company: Led the transformation from physical distribution to digital and platform-based revenue streams across the Nordics, including commercial growth initiatives, strategic partnerships and subscription models
- 03Nordic media and entertainment company: Redesigned the go-to-market approach, including new pricing models and CRM setup
- 04Nordic media and entertainment company: Negotiated and implemented long-term strategic partnerships with major telecom operators and global streaming platforms, establishing recurring revenue structures and a multi-year deal with a global streamer. Significant EBIT improvement
- 05Nordic media and entertainment company: Led commercial and strategic development of a digital subscription platform. 150% revenue growth over 2019–2023
- 06Nordic media and entertainment company: Led organisational restructuring to improve efficiency, agility and alignment with changing market conditions
- 07Nordic media and entertainment company: Aligned the commercial operating model across sales and marketing, improving KPI transparency, collaboration and execution
- 08Nordic media and entertainment company: Led development and execution of a five-year strategic transformation roadmap, including PMO governance, executive reporting and cross-functional implementation
- 09Nordic media and entertainment company: Leading role in acquiring production companies, including due diligence, integration and strategic realignment
- 10Nordic media and entertainment company: Designed and implemented a greenlight model for evaluating asset acquisitions
- 11Nordic media and entertainment company: Strengthened the use of consumer insights, market intelligence and data-driven decision-making
- 12Global gaming and entertainment company: Responsible for Nordic commercial operations during the industry shift from physical retail to digital distribution
- 13Global gaming and entertainment company: Responsible for Nordic retail strategy, commercial partnerships and business development supporting the expansion of the gaming ecosystem across the Nordic markets
- 14Nordic clients: Strategy, retail, digital business development and operational optimisation projects as management consultant. Project manager
Career
- 2026 –ZILLION Consulting Group
- 2024 – 2026Nordisk Film, VP Strategy & Home Entertainment Sales
- 2014 – 2023Nordisk Film, Director Strategy & Business Development
- 2009 – 2013Nordisk Film, Nordic Sales Director
- 2006 – 2008Nordisk Film, Business Support Manager (Finance)
- 2003 – 2006PlayStation Nordics, Business Development Manager
- 1998 – 2003Valtech (formerly Albertsen & Hvidt / AHEAD), Senior Management Consultant
- 1997 – 1998EAC East Africa, Logistics Manager
- 2021 – 2026Board Member, Drive Studios
Education
- MSc in International Business, Aarhus BSS & Yonsei University, Seoul
- Egmont Leadership Programs •Leading Leaders •Leading Others
Skills
- Languages
- Danish, English, Swedish, Norwegian, German (limited)
- International
- Nordics, UK, South Korea, East Africa
